Facebook is a powerful and popular social media site. Nowadays it is has become important for businesses to have a strong online presence in order to rule the roost. Overall number of likes from real people and the customer engagement define the online popularity of any business on Facebook. Whether you are running a small, mid-sized or large business, Facebook offers a good marketing platform for your business promotion. It helps you to create brand awareness along by making your reach wider to targeted audiences. In order to avail quick benefits, many businesses virtually inflate their number of likes and Facebook fans. They engage themselves in buying likes from unauthentic sources. Most of the times, these likes are from fake visitors. There is very rare chance that you get to hear from such visitors again. One such abide from getting such likes & fans. Customer engagement is all about how well you interact with your customers and retain them. Fans & Likes from real people along with good customer engagement is undoubtedly a good investment for small businesses.
Here, we will discuss some ways through which a business can increase its real Facebook likes and engagement.
- Spark Conversation by Asking Questions: Asking questions is probably one of the most easiest & effective way to spark conversation. Often the success is pretty sure in this case. In fact there are varied types of questions that you can ask your audiences i.e. their like, dislike, favorite music etc.
- Use Multimedia: Multimedia is an effective tool in customer engagement. In this category, images get thumbs up from Facebook as Facebook favors images in its newsfeed. Videos also crate mesmerizing effect on audiences and help in increase in number of page views.
- Tagging: Tagging your Facebook friends and fans in images and videos widens your exposure as well as generate good amount of likes and shares.
- Content: Post good quality engaging content on Facebook. Freshness in content will pay you the benefit in long run.
- Timing: Be time specific and post content as per the timing of your targeted audiences. It will help you to get your posts being seen by the targeted audiences. It promotes customer engagement.
- Boost Traffic: Run some type of contest or competition (i.e. Photo contest) on your Facebook page and coerce visitors to participate in it. Ask people for some views and opinions and often engage in discussion with them. Organize your business specific events and invite participants. These activities will certainly boost your traffic inflow.
- Promote sharing: Put some engaging content and coerce visitors to share your content and make it viral.
- Some Smart Moves: Add a “Follow Us” button near the top of your website pages and especially the blog section. Moreover, you can also include a link to your Facebook profile in your email signature.
Beyond real Facebook likes and engagement, the main aim of any business is to improve its conversion rate. Turning visitors into sellers is the prime goal of all marketing strategies. Harness the power of Facebook by following aforementioned techniques.
YouTube is a popular video-sharing website owned by Google. Nowadays YouTube isn’t confined to videos only instead it serves as a meaningful channel for human interaction. The term human interaction comprises of views, likes, shares, and comments that depict the level of connection between the audiences and creators. It is also an integral part of social media strategy of any business. Many businesses many businesses virtually inflate their views, likes and shares in order to boost their online presence. Many people or businesses are just attention seeker and want social media attention and are ready to pay huge sum for bogus videos and likes. Over past some time, YouTube has started cracking down on fake views, likes, shares and comments. Major brands and music labels have been stripped of over than two billion views.
YouTube has started enforcement on such bogus video view, likes and shares and has started wiping down fake views and likes. As an online business identity, you must be aware of the fact that virtual inflation of stats is not going to do any good to your business until and unless you are able to engage customers. Customer interaction is the smart way to promote your business. Many digital marketing companies often try to lure customers by offering YouTube video promotion services. People who want to get quick results generally fell prey to such offers and often indulge in unethical ways to get faster results. With the rising advent of social media sites, this has become a serious problem. Fake profiles are created so as to generate fake views and likes for artificial inflation of the perceived popularity of certain brands. This whipping of fake and dead views and likes by YouTube is a part of its strategy in order to combat unethical and black hat techniques of link building.
Instead of wasting your time and money on bogus videos, try to be ethical and follow ethical techniques through which you can increase views and likes for your videos. Here we will discuss some methods using which you can channelize your efforts in a right direction.
- Make good quality videos. Invest your time and efforts in building an informational and good quality video.
- Be simple and make a good thumbnail that can impressively display the content of your video.
- Give good and logical annotations to your video.
- Ensure device-compatibility for your videos. Most of the traffic comes from smart phone users.
- Do self promotion. By self promotion. We mean submit your videos to good quality bookmarking sites that witness good traffic inflow. If your video goes viral, you can witness a huge increase in number of views and likes.
- Share your YouTube video links on various social media sites such as Facebook, Twitter etc using genuine social profile.
- Act smart. Post the link of your video in response to other videos that are getting good number of views.
- Engage in discussions with audiences and comment on other (industry-specific) videos from your domain.
- Send video to subscribers and other fans and followers.
- Build a community of your own fans and followers by enhancing your customer engagement.
Today web is being driven by social media. YouTube is one of the most popular sites for videos sharing. Here good stats imply better reach to targeted audiences. This had led to use of unethical ways to boost online popularity of the videos. Buying of YouTube views is one of the most popular ways to increase the online popularity of a video. There are many new entrants into this sector who wonder if it is dangerous.
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It’s Not an Unconventional Strategy
For a novice, buying of YouTube views is somewhat unique strategy. Buying or simply paying for views approach can’t be considered unique for the video spectrum. One can pay for views, for channelizing the web traffic, or just for popularity i.e. for promotion. A YouTube video with more number of views is likely to be presented to a visitor in contrast to video with less number of views. Moreover with inflated number of views, a video can get its place among “Top Trending” or “Most Watched “video category. This type of categorization coerces audiences to have a look at such videos which eventually heighten up the chances of getting the video seen by real audiences.
The strategy of fake or dead YouTube views seems to be appealing as it brings in quick results, but one should be careful and smart enough to deal with the associated risks. YouTube has started down cracking on dead fake or dead YouTube views so as to restrict the unethical ways of link building. Moreover the biggest apprehension with fake views is the low quality. Can you imagine a video with over one million views and no comments? Some digital marketing companies act smartly at this point and often rely on poor quality algorithms for automated comment generation. It hampers the overall online image of the video and looks weird too. Sometimes comment are written in poor grammar and or have nothing to do with the content of the video. Another big thing is that such type of videos gain popularity over a relatively short period of time.
Risks associated with buying fake YouTube views are as follows:
- Risk of getting penalized by YouTube as well as Google. In worst scenario, it may lead to suspension of your account.
- Stats may become irrelevant and mismatched. In case of organic search, you can easily identify your audience need. In case of buying YouTube views all information becomes irrelevant and can’t be used for further online marketing strategy.
- No increase in existing customer base. Therefore it becomes pointless to spend time and money on such a marketing strategy.
While buying YouTube views and likes, you need to be a bit extra cautious and think about long term marketing goals for your online content. Weigh the pros and cons associated with it. With good quality content and apt use of ethical marketing strategies, you can score good results for your video on YouTube. It is a bit time consuming but will help you build a strong and solid audience base in long run.
Social media has revolutionized the online business arena. In this era of social networking, it has become necessary for an online business to have a good social media presence on various popular social media sites in order to boost their overall online visibility along by maximizing their business outreach to targeted audiences. Twitter is undoubtedly one of the most popular social networking sites with over millions of active users. Many businesses are trying hard to inflate their twitter numbers through unethical ways, but is this justifiable and correct? Let’s discuss it in detail. As per social media experts, buying fake twitter followers can really play havoc over online reputation of your business. Virtual inflation in numbers of Twitter followers and followers is not going to bring anything good to your business in a long run.
In simple words buying twitter followers means that you are allowing external agents to hit your twitter profile with maximum number of likes and re-tweets. Is there any possibility that these external agents may visit your profile again in near future? Simply speaking, the answer is a big no. There is hardly any possibility to hear from them again. As a business owner, you should be aware of the ground reality and must put a full stop to such unethical ways. It directly impacts your business and gets the results are really horrible if not checked promptly. In order to boost your traffic inflow, rely on customer engagement tactics such as creating brand awareness, tweet some good and informational post that coerces visitors as well as existing customers to re-tweet it. This is an apt way through which you can develop and strengthen your business reach as well as business relations within your niche.
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Buying fake followers is of no value. Any development in this step can be coined as a mere wastage of time and money. Abide with the rules and terms of Twitter or stay ready to face consequences. Most probable and common penalties include ban on fake followers of your twitter profile or flagging of your twitter profile. Unethical techniques not only promote bad links but also try to fool prospective audiences through fake brand value.
Like Facebook, Twitter also follows a certain algorithm. This algorithm also undergoes frequent tweaking in order to supply good quality tweets to its users. It helps in determining what type of tweet is wroth shareable or not. More number of likes and participation from active will boost your chances while lower performance can reduce your chances.
There are various other simple and cost effective methods through which one can attain their social networking goals. Some of these are as follows:
- Share good tweets & visual content like videos, images etc.
- Coerce visitors to re-tweet your post.
- Participate in business niche related discussions.
- Do promotional stuff but make sure it is business specific.
- Organize some industry specific discussions and invite people.
Twitter offers great a marketing platform with sound active user base. Be smart and act smart. Channelize your efforts towards genuine targeted audiences it will not only led strong brand awareness but also a better brand value in long run.
In this age of social networking every business wants to harness the power of social media for its business interests. Good online social presence on popular social networking sites such as Facebook, twitter, Google+ etc is likely to improve the overall online visibility and outreach of your business. But is it right to buy fake Facebook fans, followers and likes? Let’s discuss it in detail. According to social media experts, buying fake Facebook fans or likes can really prove fatal for a business. Buying Fake Facebook fans or likes may virtually inflate your volume of fans and likes on Facebook but ethically it is not correct. In reality, none of them are authentic fans and won’t help you.
Buying Fake Facebook fans simply implies availing a service to bombard your Facebook page with likes and followers from fake Facebook people. There is hardly any chance to hear from them again. After knowing the situation on real grounds, you should refrain from pursuing it. As an online business entity, it will reflect badly on your business. Stats also convey the message to the prospective audiences. Buying Fake Facebook fans or likes is not going to help you unless and until the customer engagement is not there. It may lead to negative results. Customer engagement activities including likes, sharing content etc helps in building brand awareness and is a good way to earn fans.
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Buying fake Facebook fans and likes is worthless. It is a mere wastage of time and money. Don’t go against the terms & policies of Facebook. It may result in severe consequences like banning of fake likes or flagging of your Facebook page. Don’t try to deceive Facebook via such sort of unauthentic spammy link building techniques.
Facebook follows EdgeRank algorithm. This algorithm determines whether the content posted by you on your Facebook page is worth shareable or not. Whenever you post anything on Facebook, EdgeRank score gets attached to it. Better customer engagement boosts this score while lower participation hampers this score. So, it can be coined that better EdgeRank score, higher are the chances of getting your content noticed by visitors.
There are many alternatives ways through which you can fulfill your social networking goals but they are much costly and time consuming. Some of these are as follows:
- Share unique, useful and informative content, photos and videos
- Run some promotional but domain specific contest.
- Engage customers in sharing your content.
- Organize your business related events.
- Ask questions and engage in discussion with existing as well as prospective audiences.
- Run Ads on facebook.
Facebook is a great marketing tool with lots of active users. Try to identify your targeted audiences and engage in creating strong brand awareness that will eventually lead to a better brand identity.
Facebook ‘Subscribe Button’, An Entirely New Way to Connect:
Facebook rolled out a feature that introduced an entirely new relationship category to the social networking site.
Until now, users could only be friends with one another on Facebook. Starting today, they’ll also be able to “subscribe” to each other thanks to a new setting that allows individual profiles to behave more like Facebook fan pages.
A user will have the option of adding a “subscribe” button to her profile to enable people who are not her friends to see her public updates in their News Feeds, rather than having to visit her profile page directly. She will receive a notification when someone has signed up to see her updates, and will have the option of controlling who can comment on and “like” her posts.
Before ‘Subscription’ there were only two types of relationships one could have on Facebook: symmetrical friendship where both users confirmed they wanted to see each other’s content in the news feed, and Liking of Pages where one user chose to see updates in the news feed from a public entity such as a business. Many thought Facebook would have already launched such a feature. However, the company appears to finally be ready to expand its scope after implementing an increase in the transparency and ease of publishing to specific audiences including the public.
Some people who post publicly have a public presence and want to interact with people beyond their friends, ~Naomi Gleit
Director of product at Facebook, told The Huffington Post,”This allows them to reach people beyond their friends.”
In a blog post, Facebook suggested that “journalists, artists and political figures” might take advantage of the new tool. If you see a Subscribe button on your favorite blogger’s profile, this means you can subscribe. Just click the button to get their public updates right in your News Feed,” Facebook wrote.
Though it remains to be seen how — and if — users will take to this feature, the subscribe button appears to have the potential to shift the social dynamic on Facebook by changing how people connect and how they communicate.
Asymmetrical Following Through the Subscribe Button
Now, users will have the ability to opt in allowing subscribers. This places a Subscribe button on their profile which non-friends can click to begin viewing the updates they publish with the privacy setting of public. The user being subscribed to doesn’t have to confirm each connection, and won’t see content of their subscribers in the news feed.
Technically, the Subscribe button just makes consumption of public updates more convenient and its opt in, so there aren’t any serious privacy concerns. Someone could already visit the profile of a non-friend and see their public updates, but now they’ll be sent them through the news feed. Those opting into subscriptions can select to allow or disallow comments by subscribers, and activate notifications about gaining new subscribers.
Asymmetrical following will create a middle ground between personal profiles for private updating and Facebook Pages that are totally public. If a user has opted in to allowing subscriptions and they reject a friend request from someone, that person will automatically become a subscriber. The option should be especially helpful to self-promoters who’ve hit Facebook’s 5,000 friend limit. If users amass a subscriber base and later want to become a Page with update targeting, applications, and analytics, Facebook has confirmed that they’ll be able to convert their subscribers into Likes.
The Subscribe button puts Facebook in direct competition with Twitter, as well as Google+, which are both built around assymetrical following. Journalists, thought leaders, celebrities, or anyone who chooses to publish publicly will be able to amass a subscriber base, gain more impressions for their posted content, and engage with strangers by tapping into Facebook’s enormous user base and familiar discussion tools. Facebook’s Director of Product Naomi Gleit tells us, “We want you to be able to broaden your conversations, comment and interact with people who are outside of your friend circle.”
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W e have been a little quiet on our site lately as we have been hard at work a brand new automated like system that has been delivering some very high quality targeted likes!
Targeted likes are the holy grail of facebook marketing and there are a lot of providers out there who claim to be able to deliver them. We have tested all the big players out there, we are yet to find a single other fan provider who was able to deliver REAL targeted likes. Every single of them gave us either fake fans, or black hat fans (meaning the fans became fans of our test pages without knowing).
Our new system is a simple yet elegant solution and it works like this:
We have under our control over 200 huge fan pages (between 100k and 500k fans each).Â From these fan pages we promote specially designed friendly viral websites.Â The viral websites have a custom designed “Like Locker” which displays some information and pictures from your fan page, and asks the user to click like in order to see our content.Â Our content is 100% brand safe content that we know our fans will like to see, we make sites about movie mistakes, celebrity gossip, funny videos, video game hints and videos etc.Â We will shortly begin to showcase some of our viral sites, at the moment we are testing out our new service and expanding it.
Not many people realise exactly what Googles new plus votes can do for your site. If your looking for a quick and effective way to boost your sites rankings in google and set your site up with viral votes we HIGHLY recommened you get in quick and start buying votes.
Googles new vote system work very similar to facebook likes, but they also affect your sites ranking in googles secrect alorythm. We know first hand, our site had a massive boost once we started gaining votes.
Want to read more? Try reading some of these articles:
Tutorial: The Facebook fan page squeeze page
What is a squeeze page?
A squeeze page is the first page user sees when they click on your marketing link. It is designed to drive home a sale, or in our case to get the user to click on the “Like” button. In facebook by default the first page a user sees when they go to your page is the wall application. In order for more users to like your page it is absolutely essential that you change this to a more attractive page.
So here is a little tutorial we have put together because we want to help you have the most successful page possible so that you keep coming back!
Step 1 – Install The Static FMBL Application
The FBML application is a great little application that you can install on your page to show your own HTML code.
To install this app click on the edit you page link:
In the edit screen scroll down to the “More Applications” section and click on Static FBML:
Then click the add to page button below
So now we have FBML installed we need to configure it and code up the page. Head back to your page and click on Edit Page once more.
Then click the “Edit” button in the new FBML application section.
The box title you give you page has to be short and sweet or the text wont fit. Pick something straight to the point, but something that will get the users attention.
Now here is where the magic happens. The following is the code for our own KFC page that we put together as a demonstration of what we can do with a simple page. Some of the text is hidden from the users until they have clicked like and it is set out in such a way that it shows users that they will get the juicy bit of information once they click like.
The trick here is the “” and the “”. Any HTML between them is hidden. If you are a band or an artist or any one with some HTML from your site that you want to show you can throw in HTML directly from your sites source code as we have done with our own facebook page for this site to your right.
Just in case you want to see how the whole code hangs together here it is in all its glory.
Now you have FBML installed you need to configure it. The first thing you should configure is the settings that tell Facebook which page to show your users first. Right now this is set to your wall, to show off the funky squeeze page were about to make you should set the new FBML tab to be the first page. To do this click the Edit Page link like we did before.
Now click on the edit button under the “Wall” box:
Now set the default landing page to your brand new FBML tab:
You are now done! Enjoy your spunky new page! We know your fans will.
Buying Fans vs Organic Fans
If you are an internet marketing guru then you already know the power of Facebook, but what if your completely new at this; Can buying Facebook fans actually benefit you? Would it be better just let fans find me? Read on to find out!
The changing landscape of the web
The internet is constantly changing and new sites are popping up all the time, but the main large internet powers just keep getting bigger and bigger. Google, Twitter, Bing and Facebook are in a constant battle over the hoards of users clicking links and finding content however lately one has risen above the rest and surprisingly become the biggest source of news, links and new content on the internet.
Who would have ever guessed that a Myspace rival would not only dominate all social networks but rise to threaten even Google? I read a study the other day that showed stats that more people click on news links from Facebook then they do from Google!
This tells us one thing, we are defining how the web works best, and it works best by social marketing. It makes sense; you would use Google for searching something very specific but when was the last time you remember clicking on a Google ad? When was the last time you trusted the comments of one of your buddies on Facebook and clicked a link they recommended?
Facebook Like System
In the past if you were an artist who wants to promote you latest track you would upload your latest track to soundcloud, or if it was even longer ago myspace and you would send out an email to all your loyal fans to go and click your links to download you latest track.
How did that work for you? It is a one way street, if you sent out 1000 emails how many of those 1000 actually read or even listened to your new content? How many other artists were doing the exact same thing in Myspace?
Facebook is different, much more powerful. If you set up a fan page on facebook and someone â€œLikesâ€ your page you get a fan for life! Every time you post up a new track, product or article and they click â€œLikeâ€ all of their friends get notified that their buddy just liked a something new of yours, and if they decide to like it to it starts to spread, rapidly. When this starts to happen over thousands of people we call it a viral page, and that is where you will start to see the sales roll in.
How to make a viral page
Viral pages are tricky at first. You canâ€™t just make any old page with a couple of good links go viral. First you must have decent content that people want to like, then you must have an attractive fan page and lastly you need a solid fan base to start things off.
We can help you with the fan page and the fans. Believe it or not but, those are the easy things!
Are organic fans better then bought fans?
Here is where I think there is a massive misconception. Bought fans are in fact not really that different from organic fans. When you purchase 1000 fans they are not forced to â€œLikeâ€ your page, they do not just mindlessly click to like your page.
To get 1000 fans, we send out a suggestion (or an invite) to well over 10, 000 to come and take a look at what you have to offer. Thatâ€™s it, thereâ€™s no special tricks, no dodgy methods, no nothing! We are just helping you speed up the process of finding people who like your content!
We will take a look at the content you are offering on your page and do out best to sell the like to our followers using the messaging capability of the fan page suggestion box. In reality we are using the Facebook functions as intended, doing the same thing you would do to ask your personal friends to like your page the only difference is we send suggestions to a lot more potential fans then you could.